Caroline Cao Founder // Endo Guidance Technologies, LLC

Asian woman in glasses and an orange shirt leaning up against a yellow wall
Caroline Cao

Founder // Endo Guidance Technologies, LLC

About Caroline
Click to read more about Caroline
Entrepreneur Background
Entrepreneur Favorite Dayton Landmark
Favorite Dayton Landmark
Schuster Centre
Fun fact about this entrepreneur.
Fun Fact
Enjoys running and live theatre such as the ballet, opera, symphony, etc.

The Story

As someone who doesn’t take “no” for an answer, I’m often confronted with having to cut through the criticisms that come with sharing new ideas as an entrepreneur. Being a professor of biomedical, industrial and human factors engineering at Wright State University, it’s all too easy for me to just focus on what I know. However, I’ve found that one of the best parts of starting a venture is having to learn new things. In this regard, my persistence and focus is certainly paying off.

In my academic career, I specialize in medical technology for minimally invasive surgery and robotic surgery. I began to see a real need for fluoro-free, image-guided navigation with technology that is inexpensive, user-friendly, and safe. From there, I started doing the work to bring my vision online.

Today, my med-tech startup, Endo Guidance Technologies LLC, is making it possible for clinics to implement innovative sensing and display technology for minimally invasive surgery–specifically in remote, non-rigid environments such as the colon and the vascular system. We’ve been able to fulfill our original mission to create fluoro-free, image-guided navigation that is inexpensive, user-friendly, and safe by helping commercialize the technology developed in my lab at the university. As a result, I can say I have a newfound passion for entrepreneurship, especially from my experience with the [email protected] program.

While Dayton’s ecosystem is still somewhat risk-averse and limited on funding, it’s been amazing for collaboration and getting what I needed at the idea stage, and more and more resources are becoming available.

The Advice

The advice I would offer to other entrepreneurs is to keep an open mind and be persistent. Success comes in many forms.

The Connection

  • Attended ESP Bootcamp
  • Attended or presented at ESP Catalyst
  • Utilize(d) an ESP EIR
  • Attended TEC Programming
  • Engaged with Partner Network

Launch a High-Tech Startup

We love supporting Dayton creators and innovators with big ideas that are technology-based or technology-enabled. Whether your idea is in the early stages of development, or you’re ready to introduce your product to the world, we have a variety of resources for the committed innovator.
Entrepreneur Service Provider
Space Solutions
Shared Office Space

Ready to Launch?

  • This field is for validation purposes and should be left unchanged.

Learn More About Launching a Startup

Let's Do It